Ann Pegoraro, B.A., Grad. Dip., MBA, PhD
Director, Institute for Sport Marketing & Associate Professor, School of Sports Administration, Laurentian University
Dr. Ann Pegoraro is the third Director of the ISM. Ann received her doctorate from the University of Nebraska-Lincoln and currently holds a faculty appointment as an Associate Professor in the School of Sports Administration in the Faculty of Management. A life-long sport enthusiast, Ann’s research through the ISM is focused on investigating how different forms of media are used to establish connections with consumers of sport at all levels, from amateur to professional. Dr. Pegoraro is one of the leading scholars in social media in sport and she is currently leading projects that investigate how sport enterprises, athletes and fans use social media. The goal of Dr. Pegoraro’s research stream at the ISM is to better understand how to develop a meaningful connection with sport consumers, valuable information for all those involved in sport management.
Claude Vincent, B.A., M.A, PhD
Associate Director, Institute for Sport Marketing, Assistant Professor, School of Sports Administration
Dr. Claude Vincent holds an academic appointment as an Assistant Professor in the School of Sports Administration in the Faculty of Management at Laurentian University. Dr. Vincent received his doctorate from the University Laval University in Quebec City, Canada and is the Associate Director of the Institute for Sport Marketing. The main focus of his research work focuses on the economics of professional sports and the growing field of sport analytics from both the game side and the business side of sport.
Dana Ellis, B.A., M.A., PhD
Dana Ellis is currently an Assistant Professor of Sport Administration at Laurentian University. Dr. Ellis received her PhD from the University of Ottawa and her primary research interest is in mega events and organizational issues. Specific areas of interest include ambush marketing in the Olympic movement and the impact of new media in this dynamic. Her work is published in national and international peer-reviewed journals.