lang="en-US" Recent Presentations by ISM Researchers | ISM

Recent Presentations by ISM Researchers

Presentations at Peer-Reviewed Academic/Professional Conferences

Pegoraro, A., Frederick E. and Burch, L. (2014). I Am Not Loving It: Examining The Hijacking Of #Cheerstosochi Sport Marketing Association, Oct 22-24, 2014

Hambrick, M. and Pegoraro, A., (2014). Social Sochi: Using Social Network Analysis to Investigate Electronic Word-of-Mouth in Three Hashtag Communities Sport Marketing Association, Oct 22-24, 2014

Pegoraro, A., and Vincent, C. (2014). Olympic UGC: #Hashtag Happiness? Sport Marketing Association, Oct 22-24, 2014

Pegoraro, A., O’Hallarn, B. (2014). Building a Twitter Nation of Support: An Examination of NOC’s use of Nationalistic Marketing Hashtags during the 2014 Sochi Olympic Games Sport Marketing Association, Oct 22-24, 2014

Frederick E., Burch, L. and Pegoraro, A. (2014). Organic Hashtag: #Sochiproblems Sport Marketing Association, Oct 22-24, 2014

Burch, L., Frederick, E. and Pegoraro, A. (2014). Kissing in the Carnage: An Examination of Framing on Twitter during the Vancouver riots International Association for Communication in Sport, March 13-16, 2014

Pegoraro, A., Levallet, N., O’Reilly, N., and Burton, R. (2013). Disruptive Innovation and Professional Sport: A Call for Future Research on the Role of Technology, ASAC

Dittmore, S., Sanderson, J. Clavio, G. and Pegoraro, A. (2013) Twitter and Sports: Analyzing the Rapid Ascent of a Line of Literature and its Future Direction. North American Society for Sport Management Conference

Pegoraro, A. and Vincent, C. (2012) Facebook and Fan Engagement: A Case Study of Selected NCAA Pages. Sport Management Association of Australia and New Zealand

Pegoraro, A. and Vincent, C. (2012) The WNBA: Building their Brand and Fan Relationships through Twitter. Sport Management Association of Australia and New Zealand

Vincent, C. and Pegoraro, A. (2012). After the Fight, a Hockey Game Broke Out: Investigating the Effect of Fighting on Style of Game Play in the NHL. North American Society for Sport Management Conference

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