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Recent Presentations by ISM Researchers

Wednesday, November 19th, 2014

Presentations at Peer-Reviewed Academic/Professional Conferences

Pegoraro, A., Frederick E. and Burch, L. (2014). I Am Not Loving It: Examining The Hijacking Of #Cheerstosochi Sport Marketing Association, Oct 22-24, 2014

Hambrick, M. and Pegoraro, A., (2014). Social Sochi: Using Social Network Analysis to Investigate Electronic Word-of-Mouth in Three Hashtag Communities Sport Marketing Association, Oct 22-24, 2014

Pegoraro, A., and Vincent, C. (2014). Olympic UGC: #Hashtag Happiness? Sport Marketing Association, Oct 22-24, 2014

Pegoraro, A., O’Hallarn, B. (2014). Building a Twitter Nation of Support: An Examination of NOC’s use of Nationalistic Marketing Hashtags during the 2014 Sochi Olympic Games Sport Marketing Association, Oct 22-24, 2014

Frederick E., Burch, L. and Pegoraro, A. (2014). Organic Hashtag: #Sochiproblems Sport Marketing Association, Oct 22-24, 2014

Burch, L., Frederick, E. and Pegoraro, A. (2014). Kissing in the Carnage: An Examination of Framing on Twitter during the Vancouver riots International Association for Communication in Sport, March 13-16, 2014

Pegoraro, A., Levallet, N., O’Reilly, N., and Burton, R. (2013). Disruptive Innovation and Professional Sport: A Call for Future Research on the Role of Technology, ASAC

Dittmore, S., Sanderson, J. Clavio, G. and Pegoraro, A. (2013) Twitter and Sports: Analyzing the Rapid Ascent of a Line of Literature and its Future Direction. North American Society for Sport Management Conference

Pegoraro, A. and Vincent, C. (2012) Facebook and Fan Engagement: A Case Study of Selected NCAA Pages. Sport Management Association of Australia and New Zealand

Pegoraro, A. and Vincent, C. (2012) The WNBA: Building their Brand and Fan Relationships through Twitter. Sport Management Association of Australia and New Zealand

Vincent, C. and Pegoraro, A. (2012). After the Fight, a Hockey Game Broke Out: Investigating the Effect of Fighting on Style of Game Play in the NHL. North American Society for Sport Management Conference

Recent Media by ISM Director Ann Pegoraro

Monday, July 16th, 2012

Frequently Dr. Pegoraro, the ISM Director is asked to comment on new and emerging issues in sport in Canada. Below are links to some of the articles she is quoted in:

Tiger Woods lashes back at Golf Digest Parody  Toronto Star, November 19, 2014

Prince Albert Raiders unveil new mascot, stir public controversy – CTV November 18, 2014

New arena doesn’t guarantee NHL team for Markham, Ont. Postmedia News By Gemma Karstens-Smith, April 27, 2012

Randy Carlyle: What he needs to do to succeed in the next 90 days, Toronto Star March 5, 2012 By Alyshah Hasham

Is your workout work, or is it a break? Globe and Mail March 22, 2012 By HARVEY SCHACHTER

Female executives still rare in sports world, Globe and Mail, May 8, 2011 by Robert MacLeod