lang="en-US" ISM | The Institute for Sport Marketing

Welcome to the Institute for Sport Marketing Website

The Institute for Sport Marketing (ISM) is a research center at Laurentian University, in Sudbury, Ontario, Canada, specializing in sport marketing and management research. Since its launch in 2001, the ISM has collaborated with sport organizations, agencies, cities, charities, corporations, and municipalities on applied research projects to find better ways to resource sport in Canada. The ISM continually strives towards two main goals: to publish in peer-reviewed management journals, and to provide useful information to its partners.

ISM Highlights

Recent Presentations by ISM Researchers

Presentations at Peer-Reviewed Academic/Professional Conferences Pegoraro, A., Frederick E. and Burch, L. (2014). I Am Not Loving It: Examining The Hijacking Of #Cheerstosochi Sport Marketing Association, Oct 22-24, 2014 Hambrick, M. and Pegoraro, A., (2014). Social Sochi: Using Social Network Analysis to Investigate Electronic Word-of-Mouth in Three Hashtag Communities Sport Marketing Association, Oct 22-24, 2014 […]

Recent Media by ISM Director Ann Pegoraro

Frequently Dr. Pegoraro, the ISM Director is asked to comment on new and emerging issues in sport in Canada. Below are links to some of the articles she is quoted in: Tiger Woods lashes back at Golf Digest Parody  Toronto Star, November 19, 2014 Prince Albert Raiders unveil new mascot, stir public controversy – CTV […]